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The latest TV ad campaign for Dulux Paint, titled “Prohibition” is a savvy smart approach to promote their products in a captivating story telling way. Based on a story of a woman living in a world where colour has been banned, but finds a way to bring it back in the most dramatic way possible… Below is a preview of the extended 80 second Directors’ Cut.

Based on the idea that our lives are stories and that colour can change the way they unfold, the new campaign endorses a more emotional approach than their previous adverts. Taking stylistic cues from prohibition America, the film tells the story of a couple who find love through colour and demonstrates the transformative power that colour has on people’s lives. I really admire their fun, witty historical referencing to sell their product, making them stand out in the market. 

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