NEW YORK REPORT

LECTURE | TASTE MAKERS

http://www.pinterest.com/chaarzoe/quentin-jones/

http://www.pinterest.com/chaarzoe/solange-knowles/

SEMINAR | SUCCESSFUL FASHION BRANDS

Monday 17th Feb | seminar task
AIM : Research given brands competitor.

Identify the following :
- market level
- other competitors 
- a brief resume of the brands activities 
- describe brands marketing strategies / activities
- identify core values
- write up a detailed of KENZO's latest collection

Competitor : DRIES VAN NOTEN | PREMIUM BRAND

WHY ARE THEY A COMPETITOR?

- both have an Ethnic approach inspired by arts and different Cultures, both have a mix of colours and pattern

OTHER COMPETITORS?

- Marni    

- Antonio Marras

- Balenciaga

- Marc Jacobs

WHAT DOES DRIES SELL?

- menswear - womenswear - accessories - small leather goods - footwear - sunglasses

MARKETING STRATEGY?

Discreet | Not for Commercial Marketing | Self Financed | Website and online blog

Communicates through window displays and runway show | His decision not to advertise was not a choice, but a necessity.

TARGET CONSUMER?

artsy | fashion forward | fashion forward

CORE VALUES

eccentric | timeless eclecticism | freedom to grow | attention to detail 

S/S 14 COLLECTION

Vans Noten S/S14 took influence from south American Navajo with folkloric twist.

This orient is still present with woven kimono Jackets with unexpected details.

There seems to be a hint of Spanish influence within the detailing, where the gold and black appliqué ruffles are seen. Within the collection a noticeable detailing to the baroque print developed into 3D embroidery.  

JENNI KAYNE PRE FALL '14

Jenni Kayne launched her line in 2003, when she was just nineteen. She quickly established her signature look: a refined, subtle interpretation of classic American sportswear that draws on her California upbringing and uncomplicated design sensibility. “Super-chic, easy to wear clothes,” she says of her designs. “That’s what I do. Nothing tricky, nothing precious, just good clothes that work for you.”

Kayne’s interest in fashion was evident from an early age: When she was eight, she announced that she wanted to be a designer. After attending the Otis College of Art and Design for two semesters, she became a buyer for a Santa Monica boutique at the age of eighteen. In this position, she traveled to Europe and gained firsthand knowledge of everything from artisanal handicrafts to production techniques. This experience helped her to launch her own line at Los Angeles fashion week just a year later. She began showing at New York fashion week in 2005, and was inducted into the Council of Fashion Designers of America (CFDA) three years later. In 2007, Kayne opened her first shop in West Hollywood. Her clothes and accessories are also available in specialty boutiques across the United States and Europe.

http://www.jennikayne.com

OH VAL,

VALENTINES DAY | FOR HER

JO MALONE FRAGRANCES

CHARBONNEL ET WALKER PINK MARC DE CHAMPAGNE TRUFFLES

VALENTINES AMORE CARD FROM ANTHROPOLOGIE

MAISON MICHEL BUNNY HEADBAND

LONELY HEARTS LABEL LINGERIE

PINK EAT CAKE FOR BREAKFAST JOURNAL

REPORT WORKSHOP

 

INDESIGN AND ADOBE BRIDGE

STANDARD PERFUME