theyauyee

PRIMARY RESEARCH / QUESTIONNAIRE RESULTS

LOCATION : BRIDLE SMITH GATE | DATE: 14-05-2014

How old are you? 

1. 43
2. 24
3. mid 20’s 
4. 30 something
5. 25

what scents do you like? / are brand names important to you? is so why?

1. quite floral and fresh  scents as its coming up to summer, not so much as long as its good quality and smells nice
2. fresh, nothing heavy something that isn’t common. yes but i would purchase independent perfumes, like the ones in liberty.
3. something modern and soft, in the evening maybe something heavier and musky like Tom Ford. To an extent, personally celebrity fragrances don’t appeal to me.
4. I personally like aquatic fresh smells. yes, not going to lie i like to show off.
5. sweet and warm. not necessarily I think its nice to have one brand but the smell is most important!

Does the packaging effect your purchase? big bold brand names or simple and classic? 

1. if buying for a gift i would like it to be packaged beautifully and classic. 
2. the packaging in general would draw my attention to the fragrance at first definitely
3. packaging is a must if I’m buying a perfume around £40/£100. I would want the packaging to reflect the brand
4. its not my main factor but, id like it to look nice on my dressing table and when i get it out on the tube or train
5. i don’t like anything fussy, i think keep it simple but looking expensive is key. less is more.

Are you wearing perfume now? if so what?

1. Guerlain
2. Miss Dior cherie
3. Molecule 01
4. DKNY Be Delicious 
5. Issey Miyake