theyauyee

'Our mission is to inspire and excite our nation through fragrance and memories. To see Britain from a fresh and innovative stand point, still keeping our feet on British soil. We are an Island, geographically we stand alone, but in reality we stand together.'

Brand DNA
- We are Great Britain.
- Memories of Britain.
- Emotive connection with the consumer.
- Personal background.
- Cultured
- Revive british 'tradition.'
- Drawing all things British in lifestyle and personality.

Stay away from:
- Quintessential
- Stereotypical

We don't have brand equity, once we do and have established ourselves as a brand we can launch our other 'memories.'