What do we stand for? Our VALUES : British Heritage, camaraderie (coming together)
Brand strapline :
No one is an Island = British quote
- No one is self-sufficient and everyone relies on the other for successful survival.
Tone of voice :
- wit, charm, whimsical, clever sense of humor, intelligent
Theme : Memories of Britain > islands (sea side) > surroundings > lifestyle > eras > people
- ask about consumer area, who are we targeting? Men and women?
A journey starting from the beach, to the fields, town, city.. Etc. each stops will confirm new scents and stories through smell of each surrounding. Then in years to come we could develop and expand inspired by environmental changes.
Understated coolness, nothing too busy and complicated. Nothing too try hard. Effortless
Seaside elements
- salty air
- rocks, pebbles
- candy floss, fish and ships
- seashells
- fair ground elements
- Mr Whippy (ice cream van )
- sun cream
- seaweed
City elements
- rain
- concrete
- coffee brew
- smoke
- busses
- tourist
- restaurant scents
- underground tubes
- Newspaper
- exhaust fumes
Countryside
- tea
- trees
- hay
- grass
- Wellies
- Barbour jacket wax / Tweed
- sweet meadow
- lakes
- dew
- woods
- botanical
- lavender
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