Givenchy Gentleman only fragrance essay

Monday 17th March | Seminar with Chris 
Feedback from seminar group | Fragrance Presentation

-  Who is your consumer? Are you aiming at a specific audience?

-  What kind of consumers are your brand aiming at?

-  Who are your competitors?

-  How will you market your brand visually? Still with the British theme?

-  Price?

-  What Gender are you aiming to?

-  Have you made a Questionnaire to gather more insightful information and         options?

-  What type of person would want to buy your product?

-  Where would you position yourself in the market?

-  Where would you distribute / sell your product?

-  How will you make people aware of your product?

-  Where do you see yourself in terms of competition?

-  How do you know there is a market for this concept: Justify the idea with secondary research would be good

-  Why are you targeting specifically 26/30’s year olds?

-  What drove your inspiration to call it “Island Water”

- Positive feedback:

- “Really like the story idea, it makes the consumer connect emotionally to the    product, story wasn’t cheesy!”

- "The story concept makes it more personal"

- “Like the idea of bringing more contemporary British heritage to consumers”

- “Strong brand DNA, clear mission”

- “Strong analysis of current market”

- “Visuals work well with theme”

Maiyet S/S 14

Maiyet is pioneering a new luxury by creating a fashion brand that celebrates rare artisanal skills from unexpected places. 

Maiyet’s uniquely inspired, design driven collection seeks to elevate the next generation of master craftsmen from places such as Colombia, India, Indonesia, Italy, Kenya, Mongolia, and Peru. In addition to sourcing from these global artisans, Maiyet deploys customised training programs that allow its partners to create higher-quality, exceptional product and promote stability and prosperity in their communities.   The collection is timeless and has unparalleled richness and human touch. It is designed for those who recognise quality and seek something special and rare; someone who is captivated by the caliber of design and further inspired by the soul behind the work.

MAIYET

'Our mission is to inspire and excite our nation through fragrance and memories. To see Britain from a fresh and innovative stand point, still keeping our feet on British soil. We are an Island, geographically we stand alone, but in reality we stand together.'

Brand DNA
- We are Great Britain.
- Memories of Britain.
- Emotive connection with the consumer.
- Personal background.
- Cultured
- Revive british 'tradition.'
- Drawing all things British in lifestyle and personality.

Stay away from:
- Quintessential
- Stereotypical

We don't have brand equity, once we do and have established ourselves as a brand we can launch our other 'memories.'

http://www.dazeddigital.com

Key Notes : Draped, wrapped and topped off with monster, caramel coloured furs.

A study in caramel and toffee brown, to sorbet pastels on draped cocktail dresses.

The latest TV ad campaign for Dulux Paint, titled “Prohibition” is a savvy smart approach to promote their products in a captivating story telling way. Based on a story of a woman living in a world where colour has been banned, but finds a way to bring it back in the most dramatic way possible… Below is a preview of the extended 80 second Directors’ Cut.

Based on the idea that our lives are stories and that colour can change the way they unfold, the new campaign endorses a more emotional approach than their previous adverts. Taking stylistic cues from prohibition America, the film tells the story of a couple who find love through colour and demonstrates the transformative power that colour has on people’s lives. I really admire their fun, witty historical referencing to sell their product, making them stand out in the market. 

www.trendland.com

Seminar with Tim | 11th March

1. Deconstruct

Think about what was on their mood boards to construct the final piece. What was pinned on the inspirational board.

Learn how to see trend in backgrounds and devices in the image, look at historical references. 

Start grabbing images from the internet that illustrate the campaign you have chosen, what was your visual inspiration? 

2. Build a story

What do you imagine the narrative implies in the story. Get into the heart of the image, pick at the layers.

Exotic Queen/Goddess, that's from another world.. Jungle goddess, she knows what she wants and gets what she wants. African influences with the stacked up bangles on her arm.  From being the goddess of the Jungles she's eager to venture and conquer more land, that is the dessert. 

Covered in luxury jewels and fabrics, vibrant colors, the monkeys are her ex lovers made to adore their queen.

She's gazing through her army of slaves building her empire.

Her signature bejeweled sunglasses are a part of her image, if taken off her glare is so fierce when in rage can transform you into any animals of the jungle. 

1. Colour - what ideas to you have in relationship to colour, the mood? Edge? 

2. Motif - are there any shapes. Devices, elements you think are worth noting

3. Props - elements to help break down the image

4. Location - absence to location? Location clues you want to interpret

5. Texture and patterns 

6. Choreography - where is she looking, her body language, her gaze, pose? 

7. Casting - why did they choose that specific model? What does she bring? 

8. Lighting - shadows, subtle lighting, flash

9. Typography and composition.