V Jewellery

Creative Director Laura Vann set out with one aim: to make timeless and complex jewellery accessible to a wider market. Frustrated with the high street where she saw an abundance of simple throwaway jewellery, she realised a gap in the market where quality, intricacy and affordability could meet.

Today V is described as a breath of fresh air to the market and has been featured in major publications such as British Vogue and Tatler. V is a combination of quality, modernity and a timeless aesthetic. 

From top to bottom:

SIMPLICITY TOUCH RING

MARQUISE SHARD RING 

SIMPLICITY TIER RING

  

 (Incase you're reading this mum or dad or anyone that loves me for this matter, my ring size is I or K)

fashionable and functional

Creating and marketing a fragrance brand | Guest Lecturer Karen Gilbert

Fragrance triggers memories, Memories create emotions, Emotions cause reactions

Build associations to your perfume 

Think about textures, abstract themes of fragrances.

Fragrance branding must engage the customer in an instant.

Try to link the smell and story to customer

1920's Emancipation. Chanel no.5 - women were working, smoking, new world out there for woman. So Chanel no, 5 was the first fragrance by a fashion designer. 

1930's and 40's . Hollywood glamour - Perfume was a real luxury, in this period there was a lot of poverty. A lot of the fragrances were adapted to create a Hollywood glamour to subside the reality. 

1850's/70's. Establishing Mass Market. Estée Lauder was the first to make perfume accessible to women on the streets. Women wouldn't spend perfume on themselves due to its high price. 

Charlie : first fragrance brand to make it available and affordable for women to buy perfume on a daily basis. 

1980's Money and Power. Dior.. Designer labels and bigger, better, wealth was in trend at this era. 

1990's. Zen and Spirituality. Calm peaceful trend. New era for fashion and fragrance. 

2000. The cult of celebrity. Less about fragrance more about merchandising and branding, the fragrance is just another way of income.

Niche and High end Luxe. Packaging is very simple with most Niche fragrances. 

What flavour are you? Vanilla or Pistachio 

Is your brand - Art or consumer product?

The exhibition of scent

Rather than having this pyramid structure. Most fragrance have a linear process / fashion. The top note will last throughout the day. This is a generic system to targets wide consumer target.

Heritage brands such as Guerlain, Chanel and Dior, stick to what there background is all about. They all have a spefic history and consumer target whist keeping to their heritage.

Niche lines focuses on ingredients. Packaging is an expensive cost. They often have a generic bottle shape, then adapt the lid. 

- Smaller reach : cult following

- More spent on juice than visual

- More polarizing :  must be creative 

(Frederic Malle) brand creator. 

Man Ray inspired jean Paul Gaultier 

Look at Moet and Hennessy brand relate to perfume. look at  byKilian ... Perfume website all about decadence and luxury.

Superfoods

 

The thought of not eating for 3 days gives me the chills, however I'm all improving a healthy lifestyle. If the results will make my body feel good on the inside and out this could be an exception i'll try to make. 
The Juice radiance cleanse is a company specialised to help us choose a suitable cleanses for our personal needs and goals. 
Using the highest quality, raw and unpasterised, cold pressed juices from fresh organic ingredients.
Although all sounds good and exciting, these bad boys are quite dear, a 3 day cleanse would start from £215 to £495 (5 day)... soo if you haven't got the dollar, I guess we'll have to bear with the famous Green Machines.

KALE.                     
kale chips? kale smoothies? kale flat bread? kale salad? People have gone kale krazy. However its super good for us it's low in calorie / no fat, high in fibre, high in iron and filled with powerful antioxidants! 

AVOCADO. 

This fruit is a nutritional powerhouse providing numerous potential health benefits. Avocado's contain vitamin B6 and folic acid, which help regulate homocysteine levels. High level of homocysteine is associated with an increased risk of heart disease. These babies also help reduce skin redness and irritation and are involved in repairing damaged skin cells. = perfect face mask.

 BLUEBERRIES.

Low in fat and only about 80 calories per cup! Blueberries are full of fibre and keeps us fuller for longer. They contain tons of vitamin C . In fact one serving gives you almost 25% of our daily value. Vitamin C = healthy gums as well as healthy immune system! They also taste amazing (only if they're firm, no one likes a squiggly blueberry) 

CHIA SEEDS. 

These tiny weird looking superfood seed are a great source of healthy omega 3 fats and fibre, they are also easy to add to our diet. It contains calcium, mangaese and phosphorus. Chia seeds can be eaten whole, Chia seeds contain no gluten from grains. Therefore all of the nutritional benefits can be obtained in a gluten free diet! 

spring / summer essentials

Time to absorb and embrace the green grass growing everywhere, blooming flowers and our long lost friend called sunlight.
Spring means new life, it also means buying a whole new wardrobe to fit your needs.  

From Top Left : 

Nasty Gal Dawn petal bikini www.nastygal.com

Zara leather sandals with fringes www.zara.com

Aesop parsley seed Mask www.liberty.co.uk

Byredo bohmeia candle www.liberty.co.uk

Nike free runs

Nasty gal Be adored dress www.nastygal.com

Laura Mercia Almond coconut bath www.houseoffraser.co.uk

Island water values

Lecture with Si | the fragrance brief - towards success

Really go back as a team and look at what is acquired from you.

The opportunity, consumer trends. Industry expertise, legislation, defining your consumer.

Demonstrating the gap in the market 

Bringing your consumer to life

The idea. 

Brand, positioning, identity ( name, logo, colours.)

Essence (brand wheel) 

Values

Personality

- trying to engage with brand. 

- spend my time looking over the idea and finding out how you can bring it to life.

Key words for idea:

- original 

- different

- credible

- timely ( content in the world ATM) looking at trends WGSN

- exciting

Product: 

Fragrance 

Constituents

Bottle

Packaging

| Innovation, differentiation, passion |

Price and place

-Pricing 

Market - options - future proof : where are we going to be valued in? Speciality 

- Place

Markets - partners - online : understand your market 

Fit in but stand out in a crowded marketplace

Creating a story

Promotion:

Video and magazine advert ( collaboration, bringing people in)

Concept

Message

Location

Production

Casting

Styling

Props

Art direction

Post production 

| looking into your expertise and others |

Keep referring to the learning outcomes. 

- understanding the market and society, where are we at this particular moment in this industry. 

EU regulations are changing so fragrance are changing, people want to know about provenance. Connecting it to the world

- looking back at theory and reading textbooks. Critical analyze, about going back and dig deep about what it is the core proposal. Deeper research

- being timely understanding innovation, tech, what's moving forward. What can go that's going to be really interesting.

- referencing properly, creditable. 

Knowledge and understanding

- making sure you are taking responsibility for credibility 

- making it work visually, making a piece of work stand out

- making ideas credible 

- show working progress, how have you come from here to the finished results. Show your journey.

How you move forward and show your progress 

Using your software skills, good printing, type and proof reading. 

Making it personal and bring it to life.

Be: different, innovative, adventurous, challenging, brave, engaging, proven, inspiring.

Watch.. TedTalks