Breaking news story
- Official / reliable twitter accounts (SKY news, BBC,) as opposed to Daily Mail | Official news Apps
- Newspaper ( THE Guardian)
- News on TV, Radio : opposed to journalists
New Trends
- Fashion magazine : Vogue, Harpers Bazaar etc.
- Well known bloggers
- Instagram accounts
- Websites such WGSN, Business of fashion
- More reliable than Topshop apps, as they aim to sell you stock of their own. (creating their own trends)
- Read The Tipping point.
Product Launch
- Youtube videos ( accounts that publish sneak previews) (Vloggers, bloggers that review products)
- official website of the brand & their social media platforms they are accociated with.
- live launches
- word of mouth
- TV
identify 3 different sources from the Newspaper.
Daily Mirror :
Starbucks ad : written by Lisa robinson, worker for Starbucks stating benefits of drink. - fed into publication, creates editorial
NCS Summer item
ABC : national dailys on the guardian.
look at abc figures on vogue, elle etc. ( stats, figures, media)
Create a PR campaign for:
Nottingham - city of culture
- food festival / music
- outside market square.
- promotion on social media, outdoor advertisement, leaflets sent to homes, posters (guerrilla marketing)
- Nottingham castle/ woolaton park
where does the hook come from, to create your story how are you going to make it credible?
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